How To Build Community 101
I enjoy receiving questions from people. These questions are going to become common as community becomes an integral part of marketing plans. I have a startup making a product. We’re selling them...
View ArticleSometimes We Need to Step Way Back
I recently wrote about Community Building 101 as part of a marketing campaign for a startup. KTM asked a question: Do you have any thoughts around handling this issue when the potential audience is...
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Leading a Community is Like Parenting
There are many analogies about community building. Some say it’s like gardening. Planting seeds in fertile ground, then providing the seedlings with the things they need to flourish. As the garden...
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Slideshare + SocialMediaToday + Twitter = Viral (rivaling YouTube in my books!)
When I think of viral, the first thing I think of is YouTube. In particular the WillItBlend videos. But YouTube isn’t for everyone. I have the capability to make live videos and screencasts, but umm...
View ArticleRamping up your Social Media ROI
Everyone wants to maximize the return on their efforts in social media. In my day job with Alterian SM2 (previously Techrigy). I have spent a lot of time working with agencies and brands in...
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Upcoming Webinar on Implementing a Social Media Marketing Strategy
Every month we have a webinar. Last month my topic was Best Practices for Monitoring Social Media. You can view the past recordings here. This month, my colleague, Marcus Tewksbury has the stage with...
View ArticleDoes the Enterprise Understand Community?
I have come to realize that as community managers may be doing ourselves a disservice by choosing that title. We are all in agreement that we’re not managing anyone. But do organizations understand the...
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Dell Sets a New Standard for Listening and Community
A couple of years ago I had a conversation with Sean McDonald, former Director, Online and Marketing at Dell, about his vision for community. We had a very similar philosophy about the shortcomings of...
View ArticleCommunity Manager Training Course
It’s been exciting to see the evolution of the Community Manager role and how it is becoming mainstream across organizations ranging from start-ups to the Fortune 50 and with no matter as to profit or...
View ArticleHow to Make a Business Social
There has been a lot of focus of late on how to become a social business. In fact I joined Dell back in 2011 because of their maturity as a social business. The story really goes back to 2007 when I...
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